CBD Connect provides business owners with tailored strategies that have a positive impact on the business, and its people.

Our approach is all about helping business owners become clear on their purpose and strategic goals. The first step is understanding why you do what you do, how you’re feeling and why. We assess where you and/or the business is at, and where you want to be. Using practical tools and frameworks we develop a strategic roadmap that gives clarity on what strategies to employ when, to help business owners achieve their purpose.  Our coaching and mentoring methodologies provide simplicity and clarity, empowering you, your leaders and your teams to unite behind this common purpose and strategy.

We look forward to helping you and your business on the journey to be the best they can be.

A business story

  • Having a defined purpose, or the “why you do what you do” and right culture, then deploying strategies with achievable implementation plans delivers exceptional results.

  • Get congruency with purpose, culture, strategy and implementation and you have inclusion and ownership by all.

  • This cascades through to involvement in the execution which also brings with it efficiencies and improved productivity.

  • And this translates to real bottom line profits. And you’ve created a great work place where your people will grow and you attract talent.

  • Everyone one wins.

Craig Dyke

Business & Growth Strategist

“I’m driven by helping businesses achieve a measurable shift – in purpose, clarity and performance.”

Craig has always had a passion for using his skills, knowledge and experience to help others. From coaching rugby teams to mentoring his own globally located teams, Craig has been instrumental in helping people become the best they can be.

At CBD Connect, he applies this same passion to positively impact small to medium businesses. He works closely with business owners and senior management teams to gain a deeper understanding of a business’ current position, existing roadblocks and possible opportunities. He has an innate ability to see under the surface, knowing what questions to ask that uncovers a business’s true purpose and potential. This allows him to develop a bespoke approach to enable the business and it’s people to realign, reconnect and reenergise.

His breadth of experience comprises senior leadership roles in major national and international organisations. In these roles, he achieved significant and quantifiable successes in business and team performance, revenue growth and improvement initiatives. Now he combines his proven success strategies with his self-developed methodologies to help SME’s achieve measurable commercial growth. Craig approaches each business and person with respect, while inspiring with his energy, drive and passion.

Our experience

  • Fact Find, Purpose, Strategy and implementation plans for a start-up Marketing company

  • Designed re-structure and strategy/implementation plan focusing on year-on-year revenue growth of 15% for a brewing company. ($1.2mil)

  • Purpose, culture, structure, strategy & implementation for industrial distribution company – revenue from ($28mil to $42mil over 5 years)

  • Built capacity & revenue plans to grow a major automotive company by 25% over a 2 year period, from 1.8mil.

  • Functional, capacity and revenue growth strategies for an Industrial Manufacturer. ($8mil)

  • Purpose, culture, strategy and product positioning strategies for Balm Manufacturer – with a focus on a global distribution strategy. ($2mil)

  • Product positioning, growth and capacity strategies for Industrial Manufacturer ready for sale (3 to 5 years) – designed Distribution and Channel Strategies & Sales KPI’s. ($22mil)

  • Revenue and sales management coaching & training for various real-estate companies

  • Fact Find, Purpose, Strategy, Re-positioning and Implementation plans for Pilates company.

“It doesn’t make sense to hire smart people and then tell them what to do;
we hire smart people so they can tell us what to do”

Steve Jobs